Research & innovation

Magical Thinking is a Scandinavian research and innovation company with a special focus on the food and music industry.

Magical Thinking was founded in 2017 by Henric Romlin. In 2018, we graduated from the IBM Global Entrepreneur Program (June 2017-June 2018), became a proud member of the NVIDIA Inception Program for AI startups (June 2018-), received a very much appreciated Start Package from the Google Cloud Startup Program (June 2018-), and Hatch love credits from Digital Ocean (October 2018).

Food research

The chia revolution

Chia seeds are tiny black seeds from the plant Salvia hispanica, a member of the mint family which comes from Central and South America. In 2009, the European Union approved chia seeds as a novel food. Chia seeds are under preliminary research for their potential effects on health, but this work remains sparse and inconclusive. […]

Food research

Food for thought

When you become a parent, priorities change, and things that you did not even care about before suddenly become of great importance. Children are eating more unhealthy foods and exercising less. With science and technology, we are actively working to raise awareness, and to provide healthier food products.

Artificial intelligence

Introducing Aikovsky

In 2018 we started the development of Aikovsky, a project to produce music using artificial intelligence. Aikovsky is named after Pyotr Ilyich Tchaikovsky (1840-1893), one of the greatest composers of the romantic period. Stay tuned for updates in the future. Music is indeed the most beautiful of all Heaven’s gifts to humanity wandering in the […]